Aurora · 2025 · Fintech
Aurora — a quiet rebrand
A quiet but powerful rebrand.
The challenge
The challenge
Aurora was growing, but indistinguishable.
The idea
The idea
Designed by humans.
Execution
Execution
Identity, motion, campaign.
Results
+312%
Unaided recall
“It feels like the brand it always wanted to be.”
Credits
- Creative DirectorAysel R.
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